Drive more customer traffic to your website!
Internet Marketing leads the way for any business serious in getting results. The Internet, as a marketing medium, now ranks ahead of TV, Radio and Print as the preferred marketing method for businesses, brands and organisations in Australia. Internet Marketing has proven to be a targeted approach for reaching both new and existing customers.
Opening the Yellow Pages to search for a business is a thing of the past. These days, it's vital that your customers can find you online, generally through Google. Unfortunately, it is not as simple as it may seem to rank highly. Google looks at a huge amount of different variables in determining which websites to rank well, and which to rank poorly. It is also a company that itself is developing and changing incredibly quickly, regularly updating their search algorithm.
It’s because of this that it’s vital to have professionals manage the SEO of your website. At Webarena, we always strive to be on top of the newest industry trends, and innovative practices to best appeal to Google, and keep your website ranking highly.
There are two main methods of attracting visitors (traffic) to your website. Those are organic: those that occur naturally through search engines and paid; those that arrive from Pay Per Click advertising such as Google Adwords, Remarketing or Facebook advertising etc.
So what options are available?
Organic - Search Engine Optimisation (SEO)
Organically generating traffic to your website is by far the best long term marketing solution for any business looking to expand and grow online. While this takes a lot of hard work, expertise and knowledge about Google to achieve, the benefits can be exponential and extend far into the future. At Webarena, we offer a number of SEO solutions, each tailored to fit the unique needs of individual businesses, and to best appeal to the relevant marketplace. We don’t throw you in the deep end, but analyse the marketplace and consult with you regularly to recommend our opinion of the best overall strategy, and specific keywords to target. Our service is entirely scalable, with the number of keywords and type of campaign (local, regional or national) chosen by you. At Webarena, SEO is an ongoing service with the aim of moving your website up the Google rankings, and keeping it up there over an extended period of time. This service will not generate business overnight, but it can be an incredibly profitable long term marketing initiative.
Organic Traffic - 'visits to your website that comes from people searching in search engines'
SEO Key Features
- Marketplace & Competition Analysis
- Keyword Recommendation
- On Site Keyword Optimisation
- Google Expertise
- Google Indexing
- Link Building
- Article Writing
- Content Building
- Analytics & Report
Paid - Search Engine Marketing (SEM)
While organic traffic is a more profitable option in the long term, it is often a great solution in tandem with a Search Engine Marketing campaign. Organic SEO may take months for you to start seeing traffic and conversions. If your business needs traffic now, then a Webarena managed Adwords campaign may be the right choice for you. The Webarena Search Marketing team is experienced in keyword selection, split testing ads, and landing page optimisation. We are ready to start delivering visitors and conversions to your website within days, not months. If you want to start seeing new visitors to your website and don’t want the risk managing the campaign on your own, speak with a Webarena consultant today.
PPC - 'Pay Per Click, is another term for paid advertising. You pay for the advertisement only when someone clicks it. Also known as Adwords and other terms'.
Social Media Marketing
Social media marketing and social networking are another form of online marketing. If you’re not enjoying it, you could be doing your business more harm than good. We can help you create a social presence that not only delivers an online community but also real world sales!
We can also assist with experienced copywriters who will work with you to create and update the website copy, keeping it fresh, informative and making your site a high ranking contender.
Email marketing is a great tool for building relationships with your existing customers and attracting new leads.
It is immediate and personalised bringing customers back to your website. You can send newsletters, welcome emails, special offers, anything you want, to stay in touch and top of mind with your customer base.
Webarena’s integrated suite of powerful site management and optimization tools maximise and streamline your Internet Marketing activities. Puts you in command allowing you to achieve more in less time.