Web Design in Perth

If you tick all these boxes you WILL NOT FAIL. Pure and simple, that's it! These are the steps required. I'm telling you this because if all our customers succeed so do we and we LOVE hearing about our customers success, it is what we are here for.

I was talking to one of our customers recently and he wanted a strategy to market via the internet to some new markets he wanted to break into. He was doing this because of the success he had already achieved locally. I asked him how many enquiries did he currently get from his website a day, he said 3 to 8. I said how many converted to sales, he paused and asked his manager, his manager said about 1 in 3! Awesome! I love it... Imagine what 2 sales a day extra would do to your business' bottom line. If his average sale was 2k this mean't he was getting 4k average per day in sales that's 20k per week and that's over 1 million per annum in additional turnover from a marketing activity that was costing him $19 per day! A very measurable and trackable sales channel that works 24 hours a day 365 days a year.

So I hear you saying, "alright already get to the point, how do I do it for my business?" Ok here it is: 

1 - Great web and interface design

Great Web design needs to be handled by a professional. No templates that don't suit your individual business needs. Every business is differenet and the interface for your website should reflect your brand and unique identity. A web design should be well considered and appealing to your target audience, it should instill confidence in your prospective customers and compel them to at the very least enquire about your products and sevices. In the Internet age, customers are fickle and very easily click to your competition, many a prospective customer has been lost through non-engagment on an emotive level even before reading your web site content.  Your website should be easily navigable with relevant calls to action for all your target markets, multiple channels should funnel your prospects to your business and not bounce them away. Ensure the design of your site engages, conveys professionalism and most of all, entices contact.

2 - Good content on your webpage

This means you need to make sure that the information on your website is relevant to the customers you want to attract. Make it informative and unique to your business. Google will recognise your site as a relevant authority and will boost your rankings. If you haven't got the time or the inclination to write this yourself GET HELP - but the main thing is don't just have a stagnant boring website, you know your business so tell everyone about it, but make sure it's what your customers need and want to know. Be honest with yourself, if you read your website at the moment is it compelling? Would it make you want to do business with you?

3 - Not all Content Management Systems (CMS) are created equal - We created ours BETTER!

Over 5 years ago we tested nearly every open source CMS on the market. None of them offered what we considered an intuitive experience for the average business owner. Now simple doesn't mean not powerful. So we set about a task over the next 2 years to create our own CMS from the ground up, with the average small business owner in mind. The Living Website Syetem was created. Since this time we have, and continue, to update our core system, releasing enhancements and improvements to over 800 customer websites instantly. Your website never gets old and never needs to be replaced. 

4 - Search Engine Optimisation (SEO)

This is probably the topic that raises the most questions amongst our customers and it's easy to see why, there is so much rubbish out there at the moment. So called experts calling from overseas promising page one rankings for $50 a year blah blah blah.... Think about it, if it only cost $50 a year wouldn't everyone do it? and if so, why aren't they all number 1 on Google. Well the answer is it doesn't and they can't, it's a scam so BEWARE!

Good SEO is strategic and individualised, it takes brains and it takes good technology. You need a strategist to analyse your particular circumstance, develop a program for your business and most importantly it takes time.... expect to wait at least 3 months for significant action, but when it kicks in, you'll wonder why you didn't start years ago.

5 - Pay Per Click (PPC)

When you do a search on Google, PPC is the search results to the right and top of the page with the words "sponsored Listings" above them. These listings cost every time they are clicked and you bid for certain keywords, when these keywords are searched on google your ad appears if it's relevant to the searcher. This is the simplistic overview, in fact effective use of PPC advertising once again involves strategy, analysis and most importantly, TESTING. Many a business has wasted good money on PPC without knowing what they were doing, but done correctly it can bring instant traffic to your website. This is often used as an immediate way to get customers to your website while your SEO program takes hold.

6 - Conversions and Call to Action

Everyone will promise you hits to your website and I say to them... So what! I want paying customers, I want leads, who cares how many people come to your website if they don't buy from you or enquire with you what's the point? Your website needs to have the "calls to action" that entices customers or prospects to buy from you or send you an email via your website. The message or the offer needs to be compelling and you need to have the ability for them to do so, either a good e-commerce system that YOU can manage and the appropriate email forms for them to complete and submit. Only then is your website and Internet marketing strategy giving you a return on your investment.

7 - Educate yourself

When you went into business there was a heap to learn, accounts, sales, management and the list goes on, Internet based marketing is no different, YOU need to learn how to control this channel and make it work for your business. But you need the advice and tools to be able to do this, you hire an accountant, staff, advisors etc. for other facets of your business, this is no different. The rewards in doing so are truly amazing when you do.

So now what??? Thanks for the info what do I do with it? I hear you ask!

Well here's the sales bit. We can help you, we've done it for ourselves and we do it for our customers everyday, but I still get asked why haven't I heard this before? Well now you have but it's a collaborative and strategic process, it requires YOU as the business owner to want it, it's not magic and it's not some secret art but like everything it requires expertise, education and time.

We are here to help, all you have to do is ask. Take the first step, because if you keep doing what you've done, you'll keep getting what you've always got. If that's not what you want, then it's time to make the change. Talk to us.